As you all probably know by now, the LG's OLED TV (EM9700) features a whole new type of display technology called White OLED, or WOLED. Adding a white pixel on top of the standard RGB provides stronger color reproduction and larger screen sizes more efficiently.
Recently, there was a meeting with top executives from LG on their plans and visions for the latest OLED technology and they unveiled quite a few promising details on the EM9700.
They mentioned that the advantage of LG's OLED TV to Samsung's was that the WOLED technology that LG is using was actually proven to be much better off in bigger screens in terms of production rate. Moreover, Samsung is now pursuing that technology, which means they're a little behind.
They also talked about the release date and price of the OLED TVs but no specific date was given. LG is currently planning to launch the product in the EU, US, and Korea in the second half of this year and the price will be around US $10,000. If you have been keeping up with their news, you probably know that they have finalized the design on the model, they're still waiting for the panel to start mass production.
Many other topics came up like whether OLED will replace LEDs and Plasmas and if it'll become more affordable any time soon. It seems like a lot of people will get their hands on the OLED TV by the year 2014. They did also mention that they will be launching 4K OLED in 2013 which is something that I can look forward to.